The selection and communication of the title “Prestigious Export Enterprise” by the Ministry of Industry and Trade is an annual activity, from 2004 to the present, with the goal of regularly encouraging Vietnamese enterprises to further improve. awareness of protecting and building up its reputation in trade business in the integration period, promoting the introduction and promotion of Vietnamese traders’ image and reputation with foreign traders, creating favorable conditions for traders. Each party learns, promotes trade, and mutual investment.

As an enterprise specializing in producing food products, including 02 key products: Dalat export processing & wine processing; Lam Dong Food Joint Stock Company (Ladofoods) is always aware of the importance of building business reputation & brands in the market, especially in export markets.

For cashew nut products, from the export through quota and entrust, Ladofoods has expanded its direct export transaction relations through Europe, the US, Australia, Japan, and Taiwan. India, Thailand, China …. Direct export output accounts for over 90% of total output, annual exports increased by 20% – 50%. Doanh Nghiep has created a good reputation in trade relations with foreign customers, so the partners have agreed to let the factory self-issue quality certificates, thereby reducing costs in the service. Immediately, Ladofoods was recognized by the Ministry of Industry and Trade as a “prestigious exporter”, and was certified by the Ministry of Agriculture and Rural Development “Cashew nut products meeting the standards of high quality Vietnamese agricultural and forestry products. 2007 ”.

For wine products, Vang Dalat is the first Vietnamese wine product produced by Ladofoods to be exported to Japan, Laos, Cambodia, and South Korea, etc., selected by the government. the official drink at the reception of heads of state in Asia – Pacific, APEC 14, in Hanoi in 2006; was awarded the Certificate of Merit by the Government Office “for outstanding achievements in serving the events of Vietnam as chair of ASEAN 2010”. The domestic Dalat wine market is constantly expanding, and the product is now present in almost all provinces and cities nationwide, with diversified distribution channels; Leading production scale and market share in wine processing and trading nationwide (with a scale of over 3 million liters / year, accounting for over 35% of domestic wine market share), brand reputation today. an enhancement, increasingly diverse products, designs, rich packaging, to meet many groups of people with different needs and tastes in society; including the product line of Vang Dalat exclusively for customers who buy it as a gift (giftbox) or collect “exclusive goods” such as firecrackers & bottles of Dalat Dalat “giant” 03 liters, 05 liters, the collection of Vang Dalat store luxurious wooden box, 03-liter gallon bottle with hanging swing rack, drum cart, … will be marketed during the year-end shopping season & on the occasion of the upcoming Dalat Flower Festival.

It can be said that Ladofoods has the right business strategy, with appropriate steps for each of its products to develop stably and sustainably on the path of deeper and deeper international economic integration.