03 11/2020

Where is Vietnam positioned on the global wine map?

How to partition the global wine map?

The global wine map is divided into two distinct parts including Old World Wine and New World Wine. In particular, Old World Wine primarily refers to wine made in the countries where winemaking first originated in Europe and the Middle East such as France, Spain, Italy, Germany and others. Meanwhile, New World Wine refers to wine made in former colonial countries like the United States, or countries having hotter climate such as New Zealand, Argentina, Chile, Australia and South Africa.

How did Asian representatives set their footsteps on the global wine map?

Despite having less achievements than countries in Europe or America, China, India and Japan are among Asian representatives on the New World Wine map.

The first bottle of wine made in China was white wine, fermented from the Longyan grape variety by GreatWall Company. Then, the Chinese wine industry actually thrived up in the 1990s. They planted many French hybrid grape varieties such as Château Bolongbao, Château Huadong-Parry, Chateau GreatWall and others in different regions. Currently, many giants in the global winemaking industry such as Moët Hennessy or Pernod Ricard Group are investing in this large market.

In Japan, grapes were used to make wine for the first time in 1870 when Hironori Yamada and Norihisa Takuma established a wine production enterprise in Kofu, Yamanashi. In the following years, the Japanese researched and learned about the wine industry from European countries to produce premium wines using only locally grown grapes with exquisite techniques. The wine industry has boomed in Japan since the 1980s and contributed greatly to the world market.

Vietnam’s appearance on the global wine map

The French laid the foundation for the wine industry in Vietnam for hundreds of years before building Lafaro winery in Da Lat, where the climate conditions and soil characteristics were suitable for making wine as fine as that in Europe. Inheriting the know-how and infrastructure of the winery since the 1990s, Ladofoods has determined to create a made-in-Vietnam wine brand and list Vietnam on the global wine map.

The journey began when Ladofoods built a 5-hectare winery factory in Vietnam at Phat Chi Industrial Park, Dalat City, Lam Dong Province. Ladofoods also developed a grape-growing area of ​​25 hectares at international standards and is planning to expand it to 300 hectares in Ninh Son District, Ninh Thuan province. In addition, Ladofoods has gathered a skillful team of European experts and a well-trained group of production engineers that have worked for many years in the international wine industry in France, Italy, Switzerland, and others.

Since three years after the launching, Chateau Dalat brand of Ladofoods has won many prestigious international awards such as the Silver Award at the Cathay Pacific International Wine & Spirit Competition 2016, and Bronze Medal at the San Francisco International Wine Competition 2017. The recognitions have laid the foundation for the journey to list Vietnam on the New World Wine map.