11 Tháng 09

Wine consumption is more than just … drinking wine!

Dalat Wine brand of Lam Dong Food Joint Stock Company (Ladofoods) has long been familiar to Vietnamese consumers with red, white, bubbly, high-grade wines, mostly in glass bottles. , dark blue, with a capacity of 750 ml, 375 ml & a complex bag of 03 liters according to international packaging standards for wine. However, over the past few years, based on market research, Ladofoods has discovered one more significant customer segment, existing in the market – the gift wine segment.

Dalat Wine brand of Lam Dong Food Joint Stock Company (Ladofoods) has long been familiar to Vietnamese consumers with red, white, bubbly, high-grade wines, mostly in glass bottles. , dark blue, with a capacity of 750 ml, 375 ml & a complex bag of 03 liters according to international packaging standards for wine. However, over the past few years, based on market research, Ladofoods has discovered one more significant customer segment, existing in the market – the gift wine segment.

In this group of customers, consumers buy wine in general & Vang Dalat in particular not only for … drinking but also as meaningful gifts for friends and relatives on special occasions, and more. Another person buys wine to collect and display in the house to satisfy the “passion for wine in artistic feelings”. Discovering & not missing this opportunity, in recent years, Vang Dalat has in turn launched many types of wine in the gift product line, including: Dalat bottles of wine are worn on them. new clothes with wooden boxes 01 bottle, 02 luxury bottles, with the “fancy” packaging are wooden drums of Vang Dalat, inside there is a complex bag of 03 liters of wine, with a tap of wine extractor on 01 side. On the side of the drum to serve wine at the same time for a large number of people, there are wines named after the precious flowers of Dalat such as Maguerite, Pensee, La tulipe, Wild rose to form a collection of wine named called attached to flowers, … Especially, in the contest to vote typical industrial products of Da Lat city, taking place in October 2013, in Dalat last; representing the product line of Vang Da Lat gift, the Gallon glass bottle of Dalat wine, with a capacity of 3 liters, with a swing rack, won the first prize in this contest (according to Decision No. 2651 / QD-UBND, dated 11/10/2013 of Da Lat People’s Committee).

Gallon glass bottle of Dalat wine, capacity of 3 liters, with hanging pylons, won the first prize in the competition

This is the result of the evaluation and recognition of the Contest Organizing Committee, which is also the encouragement and encouragement for Vang Dalat. It is known that, in the shopping season at the end of 2013 & the upcoming Tet holiday, Vang Da Lat is about to launch the market of antique cannon products with 01 “giant” wine bottle, with a capacity of 03 liters & 05 liters to continue to dedicate to consumers, in particular for those who enjoy tastes and delights: collecting rare, unique wines, in order to meet the increasing needs of a department. fate of wine consumers in society: “Buy wine not only to drink wine!”

Gun neck & bottle of “giant” wine, capacity of 3 liters & 5 liters